Funk Volume rapper Jarren Benton is known for both eye-catching visuals and lyrical content that run the gamut from comical to shocking, and the new video for “Life In The Jungle,” the latest single off his impressive debut album My Grandmas Basement, continues to prove why he has become one of hip-hop’s hottest rising stars. HotNewHipHop produced and premiered the visual, which was directed by Armen Soudjian, who drew inspiration from a variety of sources, but none more than Jarren himself. “The second I heard the song, it was Jarren’s speed/lyricism along with the beat that made me visualize a dark, yet fun video.” Also referencing the iconic work of Hype Williams on videos such as Busta Rhymes’ “Dangerous,” Soudjian filmed Jarren and his fellow video players acting against a slowed-down track, so that their movements would appear sped up, unnatural and disorienting in the finished cut.
