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Insight: The Croft Alley Project

May 21, 2013 by
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For those who aren’t familiar with The Croft Institute, it’s in the most obscure alleyway of another alleyway that steers right of Melbourne’s Chinatown strip. As you wonder down Croft Alley and the buzz of the waitresses face-raping you with their menus disappear, you make a left turn and find yourself in one of the city’s most colourful nooks.

If no one told you about this place, you could go on living your whole life completely oblivious to the fact it even exists. But you don’t want to do that.

Last year saw the second instalment of the Croft Alley Project, a celebration of street art where live artists spent the afternoon redecorating Croft Alley’s walls – painting live murals, making sure no brick was left untouched.

Plus, this time around, the Croft Alley Project gave Melbourne it’s first every open air gallery exhibition where works by the Ironlak family were showcased in the alley and were up for sale.

As I arrived late afternoon, the smell of the spray paint was still lingering in the air and I was dodging people’s cameras like they were bullets. Clusters of eager onlookers lined the alleyway taking snaps of the freshly painted murals. Immortalising the work before Croft Alley gets its next makeover.

The atmosphere at the Croft was, as always, buzzing. $5 Beers, good music… Pair that with dudes with tatts in kicks (the way to my heart) and of course, chicks with tatts in kicks (the way to all the Stash boys’ hearts).

Everybody’s happy.

Check out the video right here.


Nic Morgante

Maleik Njoroge

Stephelle Le


Coco Marett


Jessica Vu

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