---
title: Say What: Apple Becomes No. 1 Global Brand
author: Chris Z
published: 2013-10-01
modified: 2013-10-01
section: Lifestyle
tags: Apple, Coca-Cola, Interbrand
canonical: https://www.stasheverything.com/say-what-apple-becomes-no-1-global-brand/
source: Stash Everything
---

# Say What: Apple Becomes No. 1 Global Brand

**Apple** has replaced Coca-Cola as the top brand in the world, ending its 13-year reign as No. 1 on the annual Best Global Brands list.

The iPhone maker’s value far topped that of Coca-Cola — $98.3 billion compared to the soft drink maker’s $79.2 billion, according to the study released by New York-based branding and consultancy corporation Interbrand.

“Every so often, a company changes our lives—not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Apple now ranks No. 1,” says Interbrand Global CEO Jez Frampton in a [press release.](http://www.interbrand.com/en/news-room/press-releases/2013-09-30-d355afc.aspx)

“Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact – a vision that has allowed Apple to deliver on its promise of innovation time and time again.”

Apple, which took the No. 2 place in 2012, is not the only technology company to surpass Coca-Cola. Google took second place on the 2013 global brand list, up from No. 4 in 2012, with a value of $93.3 billion, relegating the beverage firm to third place.

[![Interbrand-top-40-2013](https://www.stasheverything.com/wp-content/uploads/2013/10/Interbrand-top-40-2013-275x300.png)](https://www.stasheverything.com/wp-content/uploads/2013/10/Interbrand-top-40-2013.png)

   [![Apple Marbles](https://www.stasheverything.com/wp-content/uploads/2013/10/Apple-Marbles-300x300.jpg)](https://www.stasheverything.com/say-what-apple-becomes-no-1-global-brand/apple-marbles/)   Apple Marbles   [![ws-space-apple-logo1](https://www.stasheverything.com/wp-content/uploads/2013/10/ws-space-apple-logo1-300x300.jpg)](https://www.stasheverything.com/say-what-apple-becomes-no-1-global-brand/ws-space-apple-logo1/)