---
title: Hip Hop Tops All Genres In On-Demand Streaming
author: Chris Z
published: 2015-05-26
modified: 2015-05-26
section: News
canonical: https://www.stasheverything.com/8555/
source: Stash Everything
---

# Hip Hop Tops All Genres In On-Demand Streaming

Hip hop seems to be as popular as ever and we at Stash are very happy about that. In the world of on-demand streaming, the genre has topped all other genres with 29% of all streams in 2014, reports *[BuzzFeed](http://www.buzzfeed.com/reggieugwu/how-hip-hop-conquered-streaming#.uwLJxLyLg)*.

Behind hip hop is rock (25%), pop (21%), EDM (7%), and country (6%). In the first quarter of 2015, hip hop was also the most streamed genre.

There’s more too. More than a third of the 14 albums that topped the Billboard 200 this year were hip hop albums. The aforementioned projects are among them, as well as the soundtrack for *Empire*and Wale’s *The Album About Nothing*.

A study by GMI Market Research, found that the average age of users of major music platforms were: Spotify, 28; Pandora, 32; iTunes, 34; SiriusXM, 42; terrestrial radio, 43. And of a survey of over 2,500 music listeners, 27% of hip hop fans strongly agreed with the statement: “I often discuss music with my friends,” compared to 28% of EDM fans, 21% of rock fans, and 17% of pop/top 40 fans.

Hip hop also has a long standing tradition of gifting free music, too. “It’s worth remembering that Drake’s *If You’re Reading This It’s Too Late* mixtape broke on-demand streaming records, only after being pulled from traditional mixtape destinations like SoundCloud and LiveMixtapes,” said the report.

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