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Even as the music industry continues to struggle with the online epidemic, the Mushroom Group celebrated it’s 40 years of dominating the Australian music landscape with an event in Melbourne this past Tuesday (February 5).
The invite-only industry relaunch featured performances from Award winning British band alt-J(∆), Clubfeet, Owl Eyes, The Rubens and others.
The event also saw Mushroom bigwigs Matt and Michael Gudinski announce a rebranding campaign for the company and unveil a new logo. The Mushroom empire currently has more than 20 companies under its umbrella in Australia and New Zealand, including record labels (Illusive Music and others), touring companies, music publishing and film and television production. Mushroom is hoping to improve and reinvigorate its public branding.
“Times have been tough for the music industry in general,” admitted Mushroom executive chairman Michael Gudinski. “But the diversity of Mushroom and the quality of the artists we work with has ensured our position as Australia and New Zealand’s leading independent entertainment group. I can’t wait to see where the next decade takes us.”
“Today’s announcement is about reconnecting the power of the Mushroom brand and its many associated companies with both the public and the industry,” said Matt Gudinski, executive director of Mushroom.
Mushroom’s new logo design and brand strategy was conceptualised by Melbourne-based Studio Round, who are responsible for creative direction and design for the National Gallery of Victoria, Gingerboy, Koko Black and others.
To celebrate the new direction, Mushroom is holding a free concert at Melbourne’s 1000 £ Bend today (February 6) featuring the likes of DZ Deathrays, Bleeding Knees Club, Owl Eyes and Stonefield.
